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Thursday, 14 January 2010

Should You Create Your Own Product Or Do Affiliate Marketing Instead?

I've been making money online for a long time. Around fourteen years actually. I've seen everything under the sun. Believe me, I've seen some pretty crazy stuff.

But the question that I get asked most often from new people just starting out online who want to make some serious money is this: Should I create my own product or should I just market someone else's affiliate product?

That's a really great question, and one that I will answer in this article for you today.

First off, the broad answer is; it depends! I know a lot of people don't want to hear that, but it's really true. Whether to dive right in and create your own product or start off slowly by marketing someone else's is a question that is different for every person.

First of all, what is your background? It's cool to make money online, but it IS a business. Do you have any sort of business skills? Have you worked in business in general? Have you owned your own company before? Do you have seed money to get you off the ground? These things all come into it when determining how to start.

For instance, you may need to start a limited liability company or a corporation. Do you know what that is? Have you done it before? Do you know how to do it?

These are questions that need to be answered before you move forward. Why? Because they are relevant if you want to create your own product. There are tax reporting issues, customer support related issues, insurance issues, etc that need to be addressed.

On the other hand, if you want to dive right in with affiliate marketing, you don't necessarily need to address any of those things. You may want to form a corporation to shield your tax liability a little, but strictly speaking, you don't have to do that.

Affiliate marketing can be as simple as picking a product on ClickBank, signing up for free as a ClickBank member, getting an affiliate URL, and sending traffic to that URL. Then when people buy the product, the purchase is handled completely by ClickBank, you just have to wait for your check to arrive in the mail giving you your cut.

Of course, it's a little more complicated than that, but you get the idea. It's MUCH easier to get started in affiliate marketing than it is to start your own company selling your own product that you create.

So keep these things in mind when deciding how to get into Internet marketing. Its a very rewarding field, but it ain't as easy as some people would lead you to believe!

I often recommend if you don't have a lot of business experience, or technical experience in computer programming and such then you test the waters first with affiliate marketing before jumping into the deep end and creating your own product from scratch.

There's a lot you can learn from affiliate marketing that you can use when you do take that final step into building your own product, and there's no real easy way to learn without first jumping in and doing affiliate marketing.
Jason has been writing articles online for over thirteen years. When not writing about marketing, Jason runs a wildly popular quality office supplies web site where he finds you killer deals on pink office supplies in honor of breast cancer awareness month.

Article Source: http://EzineArticles.com/?expert=Jason_Markum

Top Search Engine Marketing Tips

There are effective ways to make sure that your content and links are properly optimized so that you can attract specific customers to your product websites. It is essential that you do optimize so that will be able to get buying customers on your list. In effect, you will increase your sales. This holds very true especially when you are marketing to a specific niche.

Now, to make sure that you are doing it right, you can use some of the following tips in making sure that you create a successful campaign, whether or not you are using a pay per click system.

• Google AdWords - This is an important tool when you are trying to optimize your content and the keywords in your websites. This is something you can use to tune your key words and phrases so that they are seen by your readers. It helps people to find your content easily on the Internet and it helps make that task of looking for relevant keywords easily for you. The tool can also give you a specific number when you are also looking for the number of searches that are conducted on Google for certain words and phrases.

• HTML tags - These are just as important as the content that you have in your articles. In fact, including keywords in your code makes your site even more relevant than you think. One way to do this is to include keywords and phrases in the HTML tags of your pages. These will act like anchors that will help search engines recognize your site. It will help users find your pages specifically so make sure you use the appropriate terms.

• Meta tags - Digging further into the code you will find that meta tags are used for describing certain pages. You can use meta tag descriptions and insert keywords and phrases to give value to certain parts of your site if not the whole site alone. You can use this to sharpen searches done by possible customers who are looking for your products and services. This will also help your ranking on a search engine.

• SEO content - A lot of people are switching to search engine optimized content when they are building their articles and entries on their web pages and blogs. Content like this usually involves the repetition of certain keywords throughout a body of text. This is an effective way to get search engines to recognize certain links. When customers type in those keywords, the chances that they be directed to your page are therefore greater.

• URLs - Even website names, or URLs have a big involvement when it comes to keywords. You may want to change your URL name so that it includes keywords that are relevant to your products and services that are found on your site. Of course, this is something that you cannot do if you are specifically branding yourself with an identity. But more often than not, this can really help you out when it comes to being recognized in the online marketing industry.
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Article Source: http://EzineArticles.com/?expert=Hank_Kruger